It’s not a secret that Italy is a popular destination, nor is it difficult to understand why. The unmatched beauty, world class food and wine, charming locals, crystal clear sea water, impressive mountains. But let’s stop daydreaming and get back to business.
What is Mass Tourism?
Mass tourism can be described as going to see a place that became famous through mass culture like social media, film, or television. We go, snap the selfie, and leave. By traveling in this way, visitors often miss the essence of the destination, and can even damage it.
We’re not saying that these places are not worth visiting. They are famous for a reason. However we must ask ourselves how we can travel more sustainably. That is, leaving these destinations better than when we arrived.
Let’s take Cinque Terre as the first example. Such a large amount of people have been traversing this small area that local authorities have been brainstorming ways to limit the amount of visitors.
Another classic example of mass tourism in Italy is Venice. UNESCO even threatened to put Venice on the list of endangered world sites if the northern city did not prohibit cruise ships from the city center. Luckily, the Venetian authorities listened and the ban went into effect August 1st.
Then there is Capri. This island near Naples has 12,000 residents, but roughly 4 million yearly visitors. Let that sink in for a second.
What Can I Do?
Is it still possible to have the dream Italian vacation while traveling responsibly? Yes, yes, absolutely yes.
Here are 6 easy steps to enjoy a less crowded Italy and travel more sustainably.
1. Use e-bikes, e-scooters, and e-boats wherever possible.
Rome and other Italian cities have started using electric transport, and all you need to ride is a smart phone to scan the QR code on the bike or scooter. As always, use caution when riding.
2. Take a walking tour.
Not only will you be fighting air pollution, but you will be supporting local tour guides. Additionally, you’ll have the unique opportunity to benefit from locals in the know.
3. Take unique cooking classes, like vegetarian or vegan inspired.
We know at this point that reducing the amount of meat consumed is better for the environment, but there’s another benefit. We work with a number of organic farms that are ready to teach you unique ways of cooking what’s already in the garden.
Local experts = better experience, giving back to the destination.
4. Visit in the off-season.
What better way to avoid the masses than visit when there are no masses? The most crowded time of year in Italy is May- October. Prices, temperatures, and crowds are at their highest. If you come at a different time, locals will be much happier to see you, and you’ll be able to support businesses when they need it most. This is also a good option if visiting the most popular destinations is non-negotiable for you.
5. Stay at an agriturismo/farm stay or an eco-friendly hotel.
Agriturismos are ideal places to stay in Italy for a number of reasons. You to feel more immersed in the local culture, and they offer blissful relaxation and rejuvenation. Plus, the food is always fresh and impossibly delicious.
Check out why agriturismos are the ideal accommodation during Covid-19 and after.
6. Visit less-frequented destinations.
This is an obvious but important point. To counter mass tourism, we must choose our destinations wisely. The most visible places on Instagram or travel books are not the only worthy destinations in Italy.
Our mission at Italy Vacation Specialists is to showcase a different, less overrun Italy. We experience Italy better by exploring without the crowds and returning home more knowledgeable. A few of our suggestions are:
- Instead of the Amalfi Coast, consider the Cilento Coast
- Instead of Capri, consider Ischia or Calabria
- Instead of city wine tours, try a winery near Mt. Vesuvius
- Instead of only Tuscan wineries, explore the Italian harvest in different regions
The travel industry is in a unique position post-Covid. While the return of tourism is essential to Italy’s economy, we must honor the country, people, and culture.
We have the opportunity to hit the reset button on tourism. Now is the time to travel more authentically, more responsibility and experience Italy better together.
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